To work together effectively and harmoniously, both the franchisor and the franchisees need to fully understand the nature of their relationship. To bring this to higher level of course is the primary responsibility of the franchisor. On the other hand the franchisee needs to keep an open mind about franchise business system even if there are aspects of it that they find difficult to agree with in the beginning. The franchisor has to be continually open to ideas that can further improve the business system of the franchise. These ideas will be contributed by the franchisees themselves. This is because the franchisees are in the front line of operations and will eventually have many operating insights to share with the franchisor.
Using what they have at their disposal is always the most efficient. One is sure; working with the franchisees regarding new marketing ideas can benefit the franchisor. Using their knowledge of the market and relationship with the customer can make a nature symbiotic of any campaign and it is essential to initiate a win-win scenario for both the franchisor and the franchisee. They can recognize the behavior of the potential customers and markets and help the franchisor to ensure the brand and the unique look of the franchise. By maintaining an existing customer loyalty and direct approach to the customer, like write testimonials (comments and feedback), they can get the most of their promotional materials. Repetition of a customer experience is fundamental for creating a successful franchise.
Besides working with the franchisees, the networking is still one of the most important marketing solutions available in their arsenal. First the franchisors need to establish their goals, define their objectives and key massages, and then make decisions through the customer’s eyes. They work on their customer growth with adding an online shopping and paying for their services and actually majority of the franchisors finds their franchisee on the web.
Local press and in store advertising can work for the franchise organization generation opportunities. The internet, social media and the web portals are still the most powerful and obvious tools which can be used in a myriad of ways to promote the franchise. Building a strong franchise brand takes persistence and patience and in order to achieve great success franchisors need to be consistently compelling.